The main objective of Pro Vértes is to run a nature conservation management organisation that, in cooperation with state conservation bodies, NGOs and local governments, ensures the sustainable management of the area. Goals include organising and conducting nature conservation activities and tourism projects in cooperation with the region’s local governments. Other activities include research, monitoring, education, awareness-raising, training, capacity building and the preservation of local cultural heritage.

• Non-profit organisation (i.e. pursues a particular social cause, e.g. schools, foundations, social movement)
• Social enterprise (i.e. for-profit company, but has primary objective to achieve social and/or ecological benefits)

• Providing knowledge transfer / advisory / education services