Name
Ugly Fruit - Fruta Feia
website
country
Portugal
Goal
Fruta Feia Co-operative arises from the need to overturn the standardization trends regarding food, which have nothing to do with its’ quality and safety. This project aims to fight the market inefficiency by changing consumption patterns and creating an alternative market to “ugly” fruits and vegetables. A market that values farmers and consumers, and that can prevent food waste as well as the unnecessary use of resources to their production.
Main Topic
Sustainable food: from "farm to fork"; a fair, healthy and environmentally-friendly food system
All Topics
Sustainable food: from "farm to fork": a fair, healthy and environmentally-friendly food system
Fostering a just transition: leaving no one behind (fostering i.e. inclusivity, equity, empowerment of marginalized communities or other goals regarding justice)
Scale
- City and peri-urban
- National
Actors
- Community-based initiative (i.e. citizens, cooperative, neighbourhood group)
- Non-profit organisation (i.e. pursues a particular social cause, e.g. schools, foundations, social movement)
- Social enterprise (i.e. for-profit company, but has primary objective to achieve social and/or ecological benefits)
Main Activity
Providing knowledge transfer / advisory / education services
Activities
- Not specified
Source
This initiative was provided by the SGD consortium.
This initiative is self-reported and not identified by the SHARED GREEN DEAL Consortium
CONTACT
For further details please contact co-leads Dr Chris Foulds (chris.foulds@aru.ac.uk) and Dr Rosie Robison (rosie.robison@aru.ac.uk).
This project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No 101036640. The sole responsibility for the content of this website lies with the SHARED GREEN DEAL HAS project and does not necessarily reflect the opinion of the European Union.