The vision is a zero waste society. Our vision is not only about plastic, but plastic has become a symbol of our single-use culture. That is why we work for a society where all resources are used optimally in closed circular systems. A society where the single-use culture is history and where we have established sustainable systems to use products, packaging, and materials again and again. A zero waste society is both a path and a goal at the same time. Our mission is to work for a world without plastic pollution. We will pursue this mission by focussing on solutions that reduce plastic production and consumption for the benefit of both the environment, climate, and health. Plastic pollution is a global problem that knows no boundaries. Hence global coordination and action is needed, which is why we are a certified UN Observer, part of the global BreakFreeFromPlastic movement, and collaborating with the Ellen MacArthur Foundation. Our international engagement ensures that solutions from other parts of the world reach Denmark and vice versa to inspire and be inspired.

• Community-based initiative (i.e. citizens, cooperative, neighbourhood group)
• Non-profit organisation (i.e. pursues a particular social cause, e.g. schools, foundations, social movement)
• Social enterprise (i.e. for-profit company, but has primary objective to achieve social and/or ecological benefits)

• Providing knowledge transfer / advisory / education services
• Raising awareness and/or political agenda-setting
• Facilitating dialogue and networking
• Showcasing and/or demonstrating practices